Dickinson-based Consolidated celebrates new brand
The North Dakota Association of Telecommunication Cooperatives (NDATC), an organization representing members of North Dakota’s independent telecommunication industry including Dickinson – based Consolidated, announced today the launch of a new brand and identity. The organization will now be known as BAND: Broadband Association of North Dakota.
Consolidated, is one of 18 member organizations that are part of BAND. The change in name reflects the commitment of the member organizations to evolve with the communication needs of North Dakotans, with an important shift from telephone to broadband.
“As communication has shifted globally, our services have, too,” said Paul Schuetzler, General Manager/CEO. “We wanted our name to reflect that. It’s no longer about telephone — it’s about broadband.”
BAND was formed sixty-five years ago when a group of North Dakota telephone cooperatives met at the Patterson Hotel in Bismarck. Their mission: to guard against unfavorable legislation, and to ensure the highest quality communication systems were available across North Dakota.
This mission has carried the organization through a revolutionary era of communication. At the time of the association’s creation, a majority of rural North Dakota residents had party-line service, wires were strung from pole to pole and “long distance” calls were prohibitively expensive. Today, rural areas of the State have access to some of the fastest and most affordable broadband technology found anywhere in the United States.
As communication methods evolved around the world, BAND and its member organizations have evolved with them. In the past decade, Consolidated has laid MEASUREMENT OF FIBER across Southwestern North Dakota
“BAND and our member organizations have changed a lot in the past 65 years,” said Rhonda Fitterer, Marketing/PR Manager “But what hasn’t changed is our commitment to working together, staying innovative, and providing unparalleled service.”
Today, BAND and its member organizations continue to build off of their 65-year-old promise: to evolve with the needs of its subscribers “at the end of the line.” Together, they are ensuring North Dakota is the most connected state in the U.S.
“We don’t know what services and technologies customers will use in the future,” said BAND executive Vice President David Crothers, “but we do know that it will be broadband and Internet-based and it will require more capacity and more speed in more places. Consolidated and the other independent broadband providers in North Dakota are committed to meeting that challenge just as we have done for the last 65 years.”